Why Should Your Business be Online?

The freedom of the internet invites businesses to express themselves in unique and creative ways. Establishing an online presence can be a gateway for creating a fully-realized brand persona, complete with a distinct personality and curated style that your customers can relate with on a personal level.

Do you see your brand as the spunky and energetic optimist, always looking to the future with infectious positivity? Or how about the cool, suave visionary who lets their confidence and charm do the talking? The beauty of the web is that you can transform your brand into whatever you want it to be!

Take MicroAge Bathurst, for example. You wouldn’t expect a small town IT company to be the resident class clown, but take a peek at their social media, and you might be surprised!

With MicroAge, we were tasked with turning the otherwise mundane world of tech problems and cyber security systems into something vibrant, spontaneous, and most importantly: fun! And what’s more fun than memes and dad jokes? IT memes and dad jokes, of course!

Since we began managing their social media, we’ve done our best to create a brand persona that’s witty right down to the wire. We see MicroAge Bathurst as the sarcastic but reliable expert, specializing in all things IT, with a healthy side of terrible puns and memes that should have stayed in 2012.

Keeping a healthy balance between sincere and silly can be tricky, but it also lets us push the boundaries of what can be accomplished using social media, and we always appreciate a challenge!

Another example of how a business can benefit from a strong online presence is …us! The Websolutions.ca brand persona has dozens of hours of meticulous planning behind it, and the result is a carefully crafted identity that captures the essence of what makes our business tick.

To us, Websolutions.ca is the smart, innovative and enthusiastic creator; a reliable, down-to-Earth friend who’s always ready to lend their neighbor a hand and help them reach their full potential. On social media, this manifests in the form of silly jokes, fascinating industry insights, and a regular dose of office shenanigans and exciting employee milestones.

Regardless of what you want your brand persona to be, the real allure of having one is the recognition, retention and trust that it builds. Letting your customers get to know your brand on a personal level is a proven way to build confidence and satisfaction. It’s a worthwhile endeavor that every business should try!

Part of social media’s charm is that it lets businesses seamlessly communicate with their customers and clients. These simple interactions can go a long way towards connecting with your audience, forming lasting relationships, and bringing communities together in fun and meaningful ways.

Community interactions are especially important for Business-to-Consumer (B2C) businesses like Bathurst Toyota. Using the magic of social media, this local dealership has formed connections with their community and customers by celebrating and sharing every sale they make!

By setting up their online presence as a platform to show off their happy customers and share that new car experience, Bathurst Toyota has earned a reputation as one of the busiest car dealerships in the Maritimes. They attribute a lot of this success to their community-first attitude, and it’s not hard to see why - excitement is contagious!

The great thing about online communities is that they also work wonders in a Business-to-Business (B2B) setting. Take Downtown Bathurst: their presence online is a collection of the various shops, bars, restaurants, and other small businesses that make up the core of Downtown Bathurst, all under one banner. This makes it a breeze for locals and tourists alike to know exactly what’s going down in the downtown area!

Downtown Bathurst hosts community events and festivals throughout the year, and they strategically use their virtual reach to organize and build excitement around these events weeks in advance. With their striking new logo, functional website and brand-savvy social media, this community has never been stronger or more connected!

This healthy digital ecosystem benefits each business, the public, and the entire city of Bathurst - and it’s all made possible by the awesome connective power of the internet!

There’s no better tool for connecting with people than the internet; and for organizations that rely on far-away audiences, like the tourism and education industries, this is a massive deal.

When you search for something on platforms like Google or Facebook, the results you see are driven by algorithms and Search Engine Optimization (SEO) to ensure they’re as meaningful and relevant to your search as possible. With an established online footprint, businesses can tap into that SEO to appear higher up in search results, regardless of distance!

Visibility through SEO is a key component of the tourism industry, since they rely heavily on outside visitors to stay afloat. Take a look at Chaleur or Restigouche Tourism, and you’ll see that outreach on full display across their respective websites and social media.

Tourism is something of a specialty for us, so we spared no effort in making sure the Chaleur and Restigouche Tourism websites were functional, gorgeous, and packed to the brim with all the information a prospective tourist could want. We pounce on any opportunity to show off our local pride and celebrate our beautiful home province!

A similar industry we work with is education, specifically through our extensive work with Study NB. From brand development to advertising to a custom-built website, this client is the first ever to take advantage of the full suite of Websolutions.ca services!

Study NB aims to promote New Brunswick as the premier destination for quality post-secondary education not just within Canada, but internationally. With such lofty ambitions, we pulled out all the stops and put our best foot forward when planning, designing and ultimately launching their brand in late 2023.

Since then, we’ve provided continuous support, created numerous ad campaigns and maintained a consistent social media presence for Study NB, doing our best to show off all the reasons to live and study in such a wonderful province.

While this is just a small sample of our ever-expanding and diverse list of clients, it still provides a great insight into how Websolutions.ca harnesses the power of the internet to achieve incredible feats for our clients every day. If you want to be next in line to make your brand vision a reality, give us a shout!